Exclusive! Tron: Legacy Limited Engagement Event

t was confirmed with the green band at the beginning that Disney was only screening a trailer. What a trailer though! From this trailer we get the first glimpse of what the story of Tron: Legacy will actually be. From what I gathered from the very brief 2 and a half minute trailer, the story will revolve around Kevin Flynn’s (Jeff Bridges) son, Sam, played by Garrett Hedlund. The whereabouts of Flynn are unknown but a cryptic message (delivered by Bruce Boxleitner) is left for Sam bringing him to the old Flynn’s Arcade. His search for his father is inside the video game, Tron, where we last saw him 28 years ago. Once in the game, we (the audience) were amazed by the 3D images of this world. Expanding and updating this video game world is simply amazing, especially in 3D and in IMAX.

All of the old favorites were there: the light cycles, light discs, the battle ships and the spectacular recognizers. Can I use the word “sexy” to describe this trailer? Yes, I can! It is as if, the director of Tron Legacy, Joseph Kosinski, physically took the cast and crew into this video game and began to shoot a movie. It looks that good! A world that is a mix between The Matrix meets, well… Tron. This got the audience really excited for the upcoming sequel. But the audiences excitement quickly turned into disappointment when the release date was revealed at the very end. December 17th 2010 is the official release date for Tron Legacy.

This begs the question: Why did Disney have this event in the first place? The trailer was going to be released next week in front of Tim Burton’s Alice In Wonderland. The movie isn’t coming out for another 10 months. How soon is too soon to create hype? I guess it’s never too soon to create hype considering this movie was featured at The San Diego Comic Con for the last 3 years. And with the success with Avatar and Avatar Day, maybe Disney would benefit from the very early buzz. Even if it was for only 2 and a half minutes. And only played once. I guess any press IS good press.

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